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Marketing at Eastern Kentucky University

Richmond, KY · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $40,968/yr (-10% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 13.0x earnings multiple (6.3x out-of-state)

Ranked #262 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$529K	$525K	$485K
Earnings Multiple (In-State)	13.1x	13.0x	12.0x
Earnings Multiple (Out-of-State)	6.4x	6.3x	5.8x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	56	55	49

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$40,520

Out-of-state: $83,280 (6.3x ROI)

4-Year Net Price (After Aid)

$39,848

2% less than sticker · See by income

Median Debt at Graduation

$23,406

6.9 months of Year 1 earnings

Reported Earnings (5 Year)

$53,643

31% growth from Year 1

Program Analysis

Eastern Kentucky University's Marketing program produces graduates earning $40,968/yr — within striking distance of the $45,450 national average for this field.

The 13.0x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 8% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $23,406 debt-to-$40,968 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

At #262 out of 502 programs, Eastern Kentucky University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

The five-year earnings trajectory from $40,968 to $53,643 shows 31% growth, reflecting steady but unremarkable salary progression.

About Eastern Kentucky University

A 78% acceptance rate means Eastern Kentucky University is accessible to most applicants, with a mid-sized student body of 11,674 in Richmond, KY.

See all programs and financial aid at Eastern Kentucky University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Eastern Kentucky University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Eastern Kentucky University's Marketing program score?

A score of 55/100 reflects decent absolute metrics, but Eastern Kentucky University trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →