Program Analysis
First-year earnings of $35,632 place East Tennessee State University below the $45,450 national median for Marketing — worth weighing against tuition and cost of living.
Every dollar of in-state tuition returns an estimated 12.2x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 6% gap from the optimistic case.
Median debt of $20,500 represents roughly 7 months of the $35,632 starting salary — a manageable burden by most borrower standards.
Ranked #435 of 502 Marketing programs, East Tennessee State University falls below the median. Stronger options exist, though cost and location may compensate.
Earnings grow from $35,632 to $45,416 over five years — a 27% increase that's moderate and in line with typical career progression.