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Marketing at Brigham Young University

Provo, UT · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $64,256/yr (41% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 28.8x earnings multiple

Ranked #1 of 502 Marketing programs Top 1%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$783K	$748K	$644K
Earnings Multiple	30.1x	28.8x	24.8x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	79	78	72

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$25,984

4-Year Net Price (After Aid)

$57,948

-123% less than sticker · See by income

Median Debt at Graduation

$11,000

2.1 months of Year 1 earnings

Reported Earnings (5 Year)

$97,094

51% growth from Year 1

Program Analysis

Brigham Young University Marketing graduates command $64,256/yr out of the gate, well above the $45,450 national median. That 41% premium suggests the program's reputation carries real labor-market weight.

Every dollar of in-state tuition returns an estimated 28.8x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 18% gap from the optimistic case.

Loan repayment is a non-issue here — $11,000 in median debt clears quickly against $64,256 in annual earnings.

Ranked #1 of 502 Marketing programs nationally, Brigham Young University sits in the top 1% — one of the strongest programs in the country by financial outcomes.

Five-year earnings of $97,094 show a 51% jump from the $64,256 starting point — strong upward trajectory suggesting real career acceleration.

About Brigham Young University

Brigham Young University's 69% acceptance rate reflects moderate selectivity, one of the larger campuses at 32,221 students in Provo, UT.

See all programs and financial aid at Brigham Young University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Brigham Young University?

This program scores 78/100 — placing it among the stronger programs for Marketing nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $643,834 in decade earnings vs $782,756 in the optimistic case — a meaningful gap.

What makes Brigham Young University's Marketing program stand out?

Ranked #1 of 502 programs nationally, Brigham Young University lands in the top 1%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →