Marketingat Bentley University
Graduates earn $60,447/yr in their first year — about 33.0% above the national Marketing average. Base-case 10-year earnings $733K; scenarios range from $634K to $767K depending on AI disruption.
What this degree looks like at Bentley University
The impressive financial outcomes for Bentley Marketing graduates aren't just a coincidence. Your location in the thriving Boston metropolitan area places you at the epicenter of a robust economy, rich with tech startups, established financial services, and biotech firms all vying for skilled marketing talent. Bentley's strong business-centric curriculum likely emphasizes a data-driven, analytical approach to marketing, preparing you for high-value strategic roles rather than just creative execution. You'll develop the business acumen essential for navigating complex B2B markets or managing product launches, roles that are highly compensated. The university's strong industry connections and alumni network also play a significant role, facilitating access to competitive internships and full-time positions. To maximize your potential here, actively seek out internships that combine marketing with data analytics or a specific industry focus, leveraging the regional demand for business-savvy marketers.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Bentley University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How Bentley University stacks up against other schools offering this major.
Other top programs at Bentley University
Other highest-scoring programs offered at Bentley University, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at Bentley University
What is the DegreeOutlook Score for Marketing at Bentley University?
A score of 60/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $633,713 in decade earnings vs $766,617 in the optimistic case — a meaningful gap.