Marketingat Austin Peay State University
Graduates earn $31,334/yr in their first year — about 31.0% below the national Marketing average. Base-case 10-year earnings $434K; scenarios range from $420K to $425K depending on AI disruption.
What this degree looks like at Austin Peay State University
The earnings data for Austin Peay State's marketing program, while appearing lower than the national average, tells a nuanced story shaped by its regional context. Situated in Clarksville, Tennessee, many graduates find opportunities within the local economy, which includes businesses supporting Fort Campbell and a growing but still developing commercial sector. These roles often involve general marketing, sales support, or community engagement for smaller firms and non-profits, where compensation structures differ from major metropolitan markets.
This focus on a regional labor market, coupled with the program's generalist approach common at public universities, influences initial salary expectations. To truly maximize your career potential and address the "Very High" AI risk for these roles, actively seek internships and develop specialized skills in high-demand areas like digital marketing, analytics, or SEO. This will make you more competitive and open doors to higher-paying positions, potentially requiring relocation to larger markets.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Austin Peay State University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How Austin Peay State University stacks up against other schools offering this major.
Other top programs at Austin Peay State University
Other highest-scoring programs offered at Austin Peay State University, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at Austin Peay State University
What does a 39/100 DegreeOutlook Score mean for Marketing at Austin Peay State University?
At 39/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.
Should I worry about AI if I study Marketing at Austin Peay State University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is Austin Peay State University a good choice for Marketing despite lower starting pay?
Starting salary is one data point. If Austin Peay State University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.