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Marketing at William Paterson University of New Jersey

Wayne, NJ · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $37,740/yr (-17% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.2x earnings multiple (6.3x out-of-state)

Ranked #282 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$633K	$616K	$550K
Earnings Multiple (In-State)	10.4x	10.2x	9.1x
Earnings Multiple (Out-of-State)	6.5x	6.3x	5.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	54	54	49

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$60,600

Out-of-state: $97,856 (6.3x ROI)

4-Year Net Price (After Aid)

$71,056

-17% less than sticker · See by income

Median Debt at Graduation

$23,000

7.3 months of Year 1 earnings

Reported Earnings (5 Year)

$66,294

76% growth from Year 1

Program Analysis

Starting salaries of $37,740/yr fall 17% below the $45,450 national median for Marketing. The financial case depends heavily on whether tuition compensates.

With a 10.2x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 13% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $23,000 against $37,740/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #282 ranking among 502 Marketing programs places William Paterson University of New Jersey in the lower half. Price, proximity, and personal fit become the stronger arguments.

The $37,740-to-$66,294 earnings arc over five years reflects a 76% gain — well above average career growth for recent graduates.

About William Paterson University of New Jersey

William Paterson University of New Jersey has a 93% acceptance rate, making it broadly accessible, with a mid-sized student body of 6,526 in Wayne, NJ. 44% of students receive Pell Grants, indicating strong socioeconomic diversity.

See all programs and financial aid at William Paterson University of New Jersey →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at William Paterson University of New Jersey

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 54/100 DegreeOutlook Score mean for Marketing at William Paterson University of New Jersey?

At 54/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.

Should I worry about AI if I study Marketing at William Paterson University of New Jersey?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is William Paterson University of New Jersey a good choice for Marketing despite lower starting pay?

Starting salary is one data point. If William Paterson University of New Jersey's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →