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Marketing at Westminster University

Salt Lake City, UT · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $48,069/yr (6% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 3.4x earnings multiple

Ranked #366 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$579K	$568K	$516K
Earnings Multiple	3.5x	3.4x	3.1x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	50	49	43

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$165,664

4-Year Net Price (After Aid)

$106,144

36% less than sticker · See by income

Median Debt at Graduation

$14,000

3.5 months of Year 1 earnings

Reported Earnings (5 Year)

$62,912

31% growth from Year 1

Program Analysis

First-year earnings of $48,069 at Westminster University come in 6% above the national median of $45,450 for Marketing programs.

At 3.4x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 11% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $48,069 far exceeding the $14,000 median debt, the payback timeline is measured in months, not years.

A #366 ranking among 502 Marketing programs places Westminster University in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 31% earnings increase from $48,069 to $62,912 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Westminster University

A 69% admission rate makes Westminster University accessible to a wide range of qualified students, a smaller institution with 882 students in Salt Lake City, UT. Financial aid reduces the effective four-year cost to $106,144 — 36% less than the list price.

See all programs and financial aid at Westminster University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Westminster University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 49/100 DegreeOutlook Score mean for Marketing at Westminster University?

At 49/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Marketing at Westminster University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →