Program Analysis
Graduates earn $42,478/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.
The 12.1x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.
AI risk is moderate — 54% task exposure — and the 10% scenario spread suggests disruption would dent but not destroy the earnings outlook.
The $21,500 debt-to-$42,478 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.
Ranked #211 out of 502 programs, Western Kentucky University's Marketing offering sits in the upper half but doesn't break into the top tier.
The five-year earnings trajectory from $42,478 to $58,688 shows 38% growth, reflecting steady but unremarkable salary progression.