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Marketing at Washington University in St Louis

Saint Louis, MO · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $70,819/yr (56% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 2.5x earnings multiple

Ranked #336 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$654K	$634K	$563K
Earnings Multiple	2.6x	2.5x	2.2x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	52	51	46

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$251,928

4-Year Net Price (After Aid)

$88,468

65% less than sticker · See by income

Median Debt at Graduation

$17,500

3.0 months of Year 1 earnings

Program Analysis

Washington University in St Louis Marketing graduates command $70,819/yr out of the gate, well above the $45,450 national median. That 56% premium suggests the program's reputation carries real labor-market weight.

The financial case is thin at 2.5x — decade earnings barely exceed the cost of attendance. The value proposition here is driven by factors beyond pure ROI.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 14% gap from the optimistic case.

Loan repayment is a non-issue here — $17,500 in median debt clears quickly against $70,819 in annual earnings.

Ranked #336 of 502 Marketing programs, Washington University in St Louis falls below the median. Stronger options exist, though cost and location may compensate.

About Washington University in St Louis

Only 12% of applicants gain admission to Washington University in St Louis, reflecting elite selectivity, with a mid-sized student body of 7,897 in Saint Louis, MO. Financial aid reduces the effective four-year cost to $88,468 — 65% less than the list price.

See all programs and financial aid at Washington University in St Louis →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Washington University in St Louis

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Washington University in St Louis?

This program scores 51/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $562,884 in decade earnings vs $653,663 in the optimistic case — a meaningful gap.

Is Washington University in St Louis a hidden gem for Marketing?

After financial aid, the average student pays $88,468 over four years — 65% below the $251,928 sticker price. That gap makes the ROI significantly better than published tuition suggests.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →