Home › Washburn University › Marketing

Marketing at Washburn University

Topeka, KS · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $47,963/yr (6% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 14.7x earnings multiple (6.8x out-of-state)

Ranked #97 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$571K	$561K	$511K
Earnings Multiple (In-State)	14.9x	14.7x	13.3x
Earnings Multiple (Out-of-State)	6.9x	6.8x	6.2x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	65	64	58

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$38,312

Out-of-state: $82,328 (6.8x ROI)

4-Year Net Price (After Aid)

$52,184

-36% less than sticker · See by income

Median Debt at Graduation

$23,500

5.9 months of Year 1 earnings

Reported Earnings (5 Year)

$61,715

29% growth from Year 1

Program Analysis

At $47,963 per year, Marketing graduates from Washburn University earn slightly above the $45,450 national median. The premium is real but not dramatic.

The 14.7x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 10% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The median debt load of $23,500 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

Ranked #97 out of 502 programs, Washburn University's Marketing program lands in the top 5% — a strong signal of graduate success.

The five-year earnings trajectory from $47,963 to $61,715 shows 29% growth, reflecting steady but unremarkable salary progression.

About Washburn University

a smaller institution with 4,093 students in Topeka, KS.

See all programs and financial aid at Washburn University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Washburn University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Washburn University's Marketing program score?

This program scores 64/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does Washburn University rank so high for Marketing?

The #97 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →