Marketing at Valdosta State University

Valdosta, GA · Public · Bachelor's Degree
56 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
57
Optimistic
56
Base Case
50
Pessimistic
Earnings $41,483/yr (-9% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 20.0x earnings multiple (7.0x out-of-state)
Ranked #232 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $479K $481K $453K
Earnings Multiple (In-State) 19.9x 20.0x 18.9x
Earnings Multiple (Out-of-State) 7.0x 7.0x 6.6x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 57 56 50

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$24,028
Out-of-state: $68,248 (7.0x ROI)
4-Year Net Price (After Aid)
$45,192
-88% less than sticker · See by income
Median Debt at Graduation
$24,080
7.0 months of Year 1 earnings
Reported Earnings (5 Year)
$45,861
11% growth from Year 1

Program Analysis

Graduates earn $41,483/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

Every dollar of in-state tuition returns an estimated 20.0x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 5% gap from the optimistic case.

Median debt of $24,080 represents roughly 7 months of the $41,483 starting salary — a manageable burden by most borrower standards.

At #232 of 502 Marketing programs, Valdosta State University scores above the median — competitive but not a standout.

Five-year earnings of $45,861 are relatively flat compared to the $41,483 starting salary — typical of fields with stable but capped salary bands.

About Valdosta State University

Valdosta State University accepts 83% of applicants — an open-access institution by design, with a mid-sized student body of 6,858 in Valdosta, GA. 51% of students receive Pell Grants, indicating strong socioeconomic diversity.

See all programs and financial aid at Valdosta State University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Valdosta State University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Valdosta State University?
A score of 56/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $453,387 in decade earnings vs $479,053 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →