Marketing at University of Wisconsin-Whitewater

Whitewater, WI · Public · Bachelor's Degree
68 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
69
Optimistic
68
Base Case
62
Pessimistic
Earnings $47,664/yr (5% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 18.4x earnings multiple (8.5x out-of-state)
Ranked #47 of 502 Marketing programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $621K $606K $542K
Earnings Multiple (In-State) 18.8x 18.4x 16.4x
Earnings Multiple (Out-of-State) 8.7x 8.5x 7.6x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 69 68 62

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$33,000
Out-of-state: $71,664 (8.5x ROI)
4-Year Net Price (After Aid)
$59,140
-79% less than sticker · See by income
Median Debt at Graduation
$24,747
6.2 months of Year 1 earnings
Reported Earnings (5 Year)
$68,927
45% growth from Year 1

Program Analysis

University of Wisconsin-Whitewater's Marketing program produces graduates earning $47,664/yr — within striking distance of the $45,450 national average for this field.

The 18.4x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 13% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $24,747 debt-to-$47,664 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

A #47 ranking out of 502 Marketing programs nationally puts University of Wisconsin-Whitewater in the top 10% — a strong but not elite position.

The five-year earnings trajectory from $47,664 to $68,927 shows 45% growth, reflecting steady but unremarkable salary progression.

About University of Wisconsin-Whitewater

A 83% acceptance rate means University of Wisconsin-Whitewater is accessible to most applicants, with a mid-sized student body of 9,180 in Whitewater, WI.

See all programs and financial aid at University of Wisconsin-Whitewater →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does University of Wisconsin-Whitewater's Marketing program score?
This program scores 68/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →