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Marketing at University of Wisconsin-Parkside

Kenosha, WI · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $40,916/yr (-10% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 17.0x earnings multiple (8.1x out-of-state)

Ranked #192 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$541K	$535K	$492K
Earnings Multiple (In-State)	17.2x	17.0x	15.7x
Earnings Multiple (Out-of-State)	8.2x	8.1x	7.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	60	59	53

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$31,420

Out-of-state: $65,988 (8.1x ROI)

4-Year Net Price (After Aid)

$40,176

-28% less than sticker · See by income

Median Debt at Graduation

$18,649

5.5 months of Year 1 earnings

Reported Earnings (5 Year)

$55,403

35% growth from Year 1

Program Analysis

First-year earnings of $40,916 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

Every dollar of in-state tuition returns an estimated 17.0x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 9% gap from the optimistic case.

At $18,649 in median debt against $40,916 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #192 of 502 Marketing programs, University of Wisconsin-Parkside scores above the median — competitive but not a standout.

Earnings grow from $40,916 to $55,403 over five years — a 35% increase that's moderate and in line with typical career progression.

About University of Wisconsin-Parkside

University of Wisconsin-Parkside has a 73% acceptance rate, making it broadly accessible, a smaller institution with 2,951 students in Kenosha, WI.

See all programs and financial aid at University of Wisconsin-Parkside →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Wisconsin-Parkside

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Wisconsin-Parkside?

A score of 59/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $492,456 in decade earnings vs $541,355 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →