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Business · International Business Rank #3 of 103

International Businessat University of Wisconsin-Madison

Graduates earn $66,591/yr in their first year — about 32.0% above the national International Business average. Base-case 10-year earnings $780K; scenarios range from $670K to $814K depending on AI disruption.

Madison, WI Public Bachelor's Degree
DegreeOutlook Score
81 STRONG
82
Optimistic
75
Pessimistic
Earnings
$66,591
1-year post-graduation
ROI
22.0x
Earnings : in-state tuition
10-yr Base
$780K
Cumulative base-case earnings
AI Risk
Very High
55% task exposure
Program Analysis

What this degree looks like at UW-Madison

Your decision to pursue International Business at UW-Madison puts you in a strong position. The program's top-tier standing and the university's robust alumni network open doors to diverse global corporations, particularly in finance, supply chain management, and international marketing. You'll develop a broad skillset applicable from multinational consumer goods companies to consulting firms seeking globally-minded talent, often leveraging Wisconsin's strong ties to major Midwest economic hubs. However, many foundational business operations and analytical tasks within this field are increasingly susceptible to automation. To mitigate this AI risk, actively seek internships focused on cross-cultural negotiation, strategic partnership development, or human-centric international relations, ensuring your skillset prioritizes irreplaceable leadership and interpersonal capabilities.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$670K
10-year cumulative earnings
Scenario Score75/100
Earnings Multiple14.9x
Base Case
Moderate Integration
$780K
10-year cumulative earnings
Scenario Score81/100
Earnings Multiple17.4x
Optimistic
AI Augmentation
$814K
10-year cumulative earnings
Scenario Score82/100
Earnings Multiple18.2x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to UW-Madison's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where International Business graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Chief executives
+4.3% 10-yr growth · 22,200 openings/yr
$206,420/yr
High
2
General and operations managers
+4.4% 10-yr growth · 308,700 openings/yr
$102,950/yr
Moderate
3
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
4
Business operations specialists, all other
+3.0% 10-yr growth · 108,200 openings/yr
$81,270/yr
High
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering International Business

How UW-Madison stacks up against other schools offering this major.

Highest earnings
Georgetown University
DC · Private nonprofit
70
DW Score
$82K
1-yr earn
3.4x
ROI
Northeastern University
MA · Private nonprofit
70
DW Score
$81K
1-yr earn
3.4x
ROI
Villanova University
PA · Private nonprofit
67
DW Score
$75K
1-yr earn
3.0x
ROI
Ashford University
CA · Private for-profit
70
DW Score
$71K
1-yr earn
11.2x
ROI
University of South Carolina-Columbia
SC · Public
81
DW Score
$71K
1-yr earn
19.9x
ROI
Also at UW-Madison

Other top programs at UW-Madison

Other highest-scoring programs offered at UW-Madison, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in International Business offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare International Business trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about International Business at UW-Madison

What is the DegreeOutlook Score for International Business at University of Wisconsin-Madison?

This program scores 81/100 — placing it among the stronger programs for International Business nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.

Will AI replace International Business careers?

With 51% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $669,582 in decade earnings vs $814,407 in the optimistic case — a meaningful gap.

What makes University of Wisconsin-Madison's International Business program stand out?

Ranked #3 of 103 programs nationally, University of Wisconsin-Madison lands in the top 5%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.