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Marketing at University of Wisconsin-Eau Claire

Eau Claire, WI · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $51,621/yr (14% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 17.3x earnings multiple (8.7x out-of-state)

Ranked #31 of 502 Marketing programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$662K	$641K	$568K
Earnings Multiple (In-State)	17.8x	17.3x	15.3x
Earnings Multiple (Out-of-State)	8.9x	8.7x	7.7x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	71	70	64

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$37,108

Out-of-state: $74,064 (8.7x ROI)

4-Year Net Price (After Aid)

$67,792

-83% less than sticker · See by income

Median Debt at Graduation

$19,500

4.5 months of Year 1 earnings

Reported Earnings (5 Year)

$75,907

47% growth from Year 1

Program Analysis

At $51,621 per year, Marketing graduates from University of Wisconsin-Eau Claire earn slightly above the $45,450 national median. The premium is real but not dramatic.

The 17.3x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 14% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The median debt load of $19,500 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

A #31 ranking out of 502 Marketing programs nationally puts University of Wisconsin-Eau Claire in the top 10% — a strong but not elite position.

The five-year earnings trajectory from $51,621 to $75,907 shows 47% growth, reflecting steady but unremarkable salary progression.

About University of Wisconsin-Eau Claire

With 76% of applicants admitted, University of Wisconsin-Eau Claire prioritizes broad access, enrolling 8,995 students in Eau Claire, WI.

See all programs and financial aid at University of Wisconsin-Eau Claire →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Wisconsin-Eau Claire

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does University of Wisconsin-Eau Claire's Marketing program score?

A score of 70/100 indicates strong financial outcomes. University of Wisconsin-Eau Claire's Marketing graduates fare well on earnings, job market size, and return on investment.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →