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Marketing at University of West Georgia

Carrollton, GA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $40,562/yr (-11% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 23.1x earnings multiple (8.1x out-of-state)

Ranked #137 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$561K	$553K	$505K
Earnings Multiple (In-State)	23.5x	23.1x	21.1x
Earnings Multiple (Out-of-State)	8.2x	8.1x	7.4x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	63	62	56

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$23,884

Out-of-state: $68,096 (8.1x ROI)

4-Year Net Price (After Aid)

$61,800

-159% less than sticker · See by income

Median Debt at Graduation

$25,500

7.5 months of Year 1 earnings

Reported Earnings (5 Year)

$58,070

43% growth from Year 1

Program Analysis

First-year earnings of $40,562 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

With a 23.1x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 10% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $25,500 against $40,562/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #137 ranking among 502 Marketing programs places University of West Georgia in the middle-to-upper range. Solid, not exceptional.

A 43% earnings increase from $40,562 to $58,070 over five years is solid — not a moonshot, but evidence of normal career advancement.

About University of West Georgia

With a 49% acceptance rate, University of West Georgia is moderately selective, serving 7,485 students in Carrollton, GA. 42% of students receive Pell Grants, indicating strong socioeconomic diversity.

See all programs and financial aid at University of West Georgia →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of West Georgia

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 62/100 DegreeOutlook Score mean for Marketing at University of West Georgia?

At 62/100, University of West Georgia's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at University of West Georgia?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →