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Marketing at University of Washington-Tacoma Campus

Tacoma, WA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $51,530/yr (13% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 13.2x earnings multiple (4.0x out-of-state)

Ranked #38 of 502 Marketing programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$702K	$677K	$593K
Earnings Multiple (In-State)	13.7x	13.2x	11.6x
Earnings Multiple (Out-of-State)	4.2x	4.0x	3.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	70	69	63

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$51,268

Out-of-state: $168,684 (4.0x ROI)

4-Year Net Price (After Aid)

$40,068

22% less than sticker · See by income

Median Debt at Graduation

$15,000

3.5 months of Year 1 earnings

Reported Earnings (5 Year)

$81,356

58% growth from Year 1

Program Analysis

At $51,530 per year, Marketing graduates from University of Washington-Tacoma Campus earn slightly above the $45,450 national median. The premium is real but not dramatic.

The 13.2x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 16% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The median debt load of $15,000 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

A #38 ranking out of 502 Marketing programs nationally puts University of Washington-Tacoma Campus in the top 10% — a strong but not elite position.

Earnings growth from $51,530 to $81,356 over five years (58% increase) indicates that graduates in this field see meaningful salary progression.

About University of Washington-Tacoma Campus

With 83% of applicants admitted, University of Washington-Tacoma Campus prioritizes broad access, a smaller institution with 3,989 students in Tacoma, WA. With 40% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at University of Washington-Tacoma Campus →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Washington-Tacoma Campus

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does University of Washington-Tacoma Campus's Marketing program score?

This program scores 69/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →