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Marketing at University of Utah

Salt Lake City, UT · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $56,011/yr (23% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 17.1x earnings multiple (5.4x out-of-state)

Ranked #17 of 502 Marketing programs Top 5%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$659K	$639K	$566K
Earnings Multiple (In-State)	17.7x	17.1x	15.2x
Earnings Multiple (Out-of-State)	5.5x	5.4x	4.7x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	73	72	66

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$37,260

Out-of-state: $119,348 (5.4x ROI)

4-Year Net Price (After Aid)

$52,688

-41% less than sticker · See by income

Median Debt at Graduation

$20,765

4.4 months of Year 1 earnings

Reported Earnings (5 Year)

$77,028

38% growth from Year 1

Program Analysis

First-year earnings of $56,011 at University of Utah come in 23% above the national median of $45,450 for Marketing programs.

The 17.1x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 14% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $56,011 far exceeding the $20,765 median debt, the payback timeline is measured in months, not years.

Ranked #17 out of 502 programs, University of Utah's Marketing program lands in the top 5% — a strong signal of graduate success.

The five-year earnings trajectory from $56,011 to $77,028 shows 38% growth, reflecting steady but unremarkable salary progression.

About University of Utah

University of Utah accepts 87% of applicants — an open-access institution by design, one of the larger campuses at 26,041 students in Salt Lake City, UT.

See all programs and financial aid at University of Utah →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does University of Utah's Marketing program score?

A score of 72/100 indicates strong financial outcomes. University of Utah's Marketing graduates fare well on earnings, job market size, and return on investment.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does University of Utah rank so high for Marketing?

The #17 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →