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Marketing at University of South Florida

Tampa, FL · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $40,575/yr (-11% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 22.8x earnings multiple (8.4x out-of-state)

Ranked #120 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$597K	$585K	$528K
Earnings Multiple (In-State)	23.3x	22.8x	20.6x
Earnings Multiple (Out-of-State)	8.6x	8.4x	7.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	64	63	58

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$25,640

Out-of-state: $69,296 (8.4x ROI)

4-Year Net Price (After Aid)

$40,172

-57% less than sticker · See by income

Median Debt at Graduation

$16,703

4.9 months of Year 1 earnings

Reported Earnings (5 Year)

$63,056

55% growth from Year 1

Program Analysis

Graduates earn $40,575/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

Every dollar of in-state tuition returns an estimated 22.8x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 12% gap from the optimistic case.

With first-year pay of $40,575 far exceeding the $16,703 median debt, the payback timeline is measured in months, not years.

At #120 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Five-year earnings of $63,056 show a 55% jump from the $40,575 starting point — strong upward trajectory suggesting real career acceleration.

About University of South Florida

A 41% admission rate makes University of South Florida accessible to a wide range of qualified students, serving a student body of 36,299 in Tampa, FL.

See all programs and financial aid at University of South Florida →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of South Florida

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of South Florida?

A score of 63/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $527,563 in decade earnings vs $597,341 in the optimistic case — a meaningful gap.

What makes University of South Florida's Marketing program stand out?

Ranked #120 of 502 programs nationally, University of South Florida lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →