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Marketing at University of South Alabama

Mobile, AL · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $38,600/yr (-15% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.6x earnings multiple (6.5x out-of-state)

Ranked #353 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$485K	$486K	$457K
Earnings Multiple (In-State)	12.5x	12.6x	11.8x
Earnings Multiple (Out-of-State)	6.5x	6.5x	6.1x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	49	49	44

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$38,704

Out-of-state: $74,608 (6.5x ROI)

4-Year Net Price (After Aid)

$60,568

-56% less than sticker · See by income

Median Debt at Graduation

$24,974

7.8 months of Year 1 earnings

Reported Earnings (5 Year)

$46,298

20% growth from Year 1

Program Analysis

University of South Alabama's Marketing graduates start at $38,600/yr, trailing the $45,450 national average by 15%. The program's value hinges on affordability.

With a 12.6x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 6% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $24,974 against $38,600/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #353 ranking among 502 Marketing programs places University of South Alabama in the lower half. Price, proximity, and personal fit become the stronger arguments.

The limited growth from $38,600 to $46,298 over five years suggests earnings in this field plateau relatively early in one's career.

About University of South Alabama

University of South Alabama's 65% acceptance rate reflects moderate selectivity, serving 8,540 students in Mobile, AL.

See all programs and financial aid at University of South Alabama →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of South Alabama

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 49/100 DegreeOutlook Score mean for Marketing at University of South Alabama?

At 49/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Marketing at University of South Alabama?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is University of South Alabama a good choice for Marketing despite lower starting pay?

Starting salary is one data point. If University of South Alabama's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →