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Marketing at University of Scranton

Scranton, PA · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $44,480/yr (-2% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 3.2x earnings multiple

Ranked #321 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$705K	$679K	$595K
Earnings Multiple	3.4x	3.2x	2.8x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	53	52	46

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$209,236

4-Year Net Price (After Aid)

$122,112

42% less than sticker · See by income

Median Debt at Graduation

$26,000

7.0 months of Year 1 earnings

Reported Earnings (5 Year)

$78,403

76% growth from Year 1

Program Analysis

University of Scranton's Marketing program produces graduates earning $44,480/yr — within striking distance of the $45,450 national average for this field.

An earnings multiple of 3.2x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 16% gap from the optimistic case.

Median debt of $26,000 represents roughly 7 months of the $44,480 starting salary — a manageable burden by most borrower standards.

Ranked #321 of 502 Marketing programs, University of Scranton falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $78,403 show a 76% jump from the $44,480 starting point — strong upward trajectory suggesting real career acceleration.

About University of Scranton

A 84% acceptance rate means University of Scranton is accessible to most applicants, a compact campus enrolling 3,589 students in Scranton, PA. The average net cost of $122,112 over four years represents a 42% discount from published tuition.

See all programs and financial aid at University of Scranton →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Scranton

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Scranton?

This program scores 52/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $594,874 in decade earnings vs $704,684 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →