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Marketing at University of San Francisco

San Francisco, CA · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $44,891/yr (-1% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 3.4x earnings multiple

Ranked #255 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$821K	$781K	$668K
Earnings Multiple	3.5x	3.4x	2.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	56	55	49

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$232,888

4-Year Net Price (After Aid)

$157,980

32% less than sticker · See by income

Median Debt at Graduation

$21,250

5.7 months of Year 1 earnings

Reported Earnings (5 Year)

$91,873

105% growth from Year 1

Program Analysis

University of San Francisco's Marketing program produces graduates earning $44,891/yr — within striking distance of the $45,450 national average for this field.

The 3.4x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 19% scenario spread suggests disruption would dent but not destroy the earnings outlook.

Loan repayment is a non-issue here — $21,250 in median debt clears quickly against $44,891 in annual earnings.

At #255 out of 502 programs, University of San Francisco's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth from $44,891 to $91,873 over five years (105% increase) indicates that graduates in this field see meaningful salary progression.

About University of San Francisco

University of San Francisco's 51% acceptance rate reflects moderate selectivity, with a mid-sized student body of 5,697 in San Francisco, CA. After financial aid, the average student pays $157,980 over four years — 32% below sticker price.

See all programs and financial aid at University of San Francisco →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of San Francisco

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does University of San Francisco's Marketing program score?

A score of 55/100 reflects decent absolute metrics, but University of San Francisco trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →