Marketing at University of Portland

Portland, OR · Private nonprofit · Bachelor's Degree
45 /100
DegreeOutlook Score (Base Case)
45
Optimistic
45
Base Case
39
Pessimistic
Earnings $41,792/yr (-8% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 2.8x earnings multiple
Ranked #432 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $632K $615K $550K
Earnings Multiple 2.9x 2.8x 2.5x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 45 45 39

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$219,600
4-Year Net Price (After Aid)
$145,484
34% less than sticker · See by income
Median Debt at Graduation
$22,696
6.5 months of Year 1 earnings
Reported Earnings (5 Year)
$68,130
63% growth from Year 1

Program Analysis

Graduates earn $41,792/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

The financial case is thin at 2.8x — decade earnings barely exceed the cost of attendance. The value proposition here is driven by factors beyond pure ROI.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 13% gap from the optimistic case.

Median debt of $22,696 represents roughly 7 months of the $41,792 starting salary — a manageable burden by most borrower standards.

Ranked #432 of 502 Marketing programs, University of Portland falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $68,130 show a 63% jump from the $41,792 starting point — strong upward trajectory suggesting real career acceleration.

About University of Portland

University of Portland accepts 95% of applicants — an open-access institution by design, a smaller institution with 3,104 students in Portland, OR. The average net cost of $145,484 over four years represents a 34% discount from published tuition.

See all programs and financial aid at University of Portland →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Portland?
A score of 45/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $549,530 in decade earnings vs $632,367 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →