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Marketing at University of Pittsburgh-Pittsburgh Campus

Pittsburgh, PA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $46,239/yr (2% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 7.8x earnings multiple (4.2x out-of-state)

Ranked #176 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$698K	$673K	$590K
Earnings Multiple (In-State)	8.1x	7.8x	6.9x
Earnings Multiple (Out-of-State)	4.4x	4.2x	3.7x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	61	60	54

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$86,096

Out-of-state: $159,560 (4.2x ROI)

4-Year Net Price (After Aid)

$120,296

-40% less than sticker · See by income

Median Debt at Graduation

$24,188

6.3 months of Year 1 earnings

Reported Earnings (5 Year)

$78,395

70% growth from Year 1

Program Analysis

First-year earnings of $46,239 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

The earnings-to-cost ratio of 7.8x signals a solid financial return — projected decade earnings comfortably exceed the tuition investment.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 15% gap from the optimistic case.

Median debt of $24,188 represents roughly 6 months of the $46,239 starting salary — a manageable burden by most borrower standards.

At #176 of 502 Marketing programs, University of Pittsburgh-Pittsburgh Campus scores above the median — competitive but not a standout.

Five-year earnings of $78,395 show a 70% jump from the $46,239 starting point — strong upward trajectory suggesting real career acceleration.

About University of Pittsburgh-Pittsburgh Campus

With a 50% acceptance rate, University of Pittsburgh-Pittsburgh Campus is moderately selective, one of the larger campuses at 20,189 students in Pittsburgh, PA.

See all programs and financial aid at University of Pittsburgh-Pittsburgh Campus →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Pittsburgh-Pittsburgh Campus

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Pittsburgh-Pittsburgh Campus?

A score of 60/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $590,404 in decade earnings vs $697,555 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →