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Marketing at University of Northwestern-St Paul

Saint Paul, MN · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $51,013/yr (12% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 3.5x earnings multiple

Ranked #390 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$515K	$512K	$476K
Earnings Multiple	3.5x	3.5x	3.2x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	48	47	41

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$147,320

4-Year Net Price (After Aid)

$100,560

32% less than sticker · See by income

Median Debt at Graduation

$17,750

4.2 months of Year 1 earnings

Reported Earnings (5 Year)

$53,351

5% growth from Year 1

Program Analysis

University of Northwestern-St Paul's Marketing graduates start at $51,013/yr — above the $45,450 national average, though not by a wide margin.

The 3.5x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 8% scenario spread suggests disruption would dent but not destroy the earnings outlook.

Loan repayment is a non-issue here — $17,750 in median debt clears quickly against $51,013 in annual earnings.

At #390 out of 502 programs, University of Northwestern-St Paul's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth is modest: $51,013 to $53,351 over five years (5% gain). This field may have a lower salary ceiling than high-growth professions.

About University of Northwestern-St Paul

A 92% acceptance rate means University of Northwestern-St Paul is accessible to most applicants, a compact campus enrolling 1,495 students in Saint Paul, MN. Financial aid reduces the effective four-year cost to $100,560 — 32% less than the list price.

See all programs and financial aid at University of Northwestern-St Paul →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Northwestern-St Paul

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does University of Northwestern-St Paul's Marketing program score?

This program scores 47/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →