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Specialized Sales & Marketingat University of North Texas

Graduates earn $39,787/yr in their first year — about 9.0% above the national Specialized Sales & Marketing average. Base-case 10-year earnings $547K; scenarios range from $506K to $553K depending on AI disruption.

Denton, TX Public Bachelor's Degree
DegreeOutlook Score
60 SOLID
60
Optimistic
58
Pessimistic
Earnings
$39,787
1-year post-graduation
ROI
11.7x
Earnings : in-state tuition
10-yr Base
$547K
Cumulative base-case earnings
AI Risk
High
46% task exposure
Program Analysis

What this degree looks like at University of North Texas

Your choice of UNT for Specialized Sales, Merchandising, and Marketing Operations places you in a strong position within a competitive field. The program’s standing is significantly bolstered by its location in the thriving Dallas-Fort Worth metroplex. This region is a powerhouse for corporate headquarters, major retail operations, and a burgeoning tech sector, all demanding skilled professionals in sales, marketing, and supply chain logistics.

The curriculum likely emphasizes practical, career-ready skills and strong industry connections, preparing you for roles in B2B sales, brand management, retail operations, or even financial services sales, which are all abundant locally. Employers actively recruit from programs like UNT’s to fill vital positions in this dynamic market. To truly maximize your potential in a field experiencing technological shifts, proactively seek out internships and develop strong analytical and communication skills, ensuring you can adapt and lead in evolving sales and marketing environments.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$506K
10-year cumulative earnings
Scenario Score58/100
Earnings Multiple11.3x
Base Case
Moderate Integration
$547K
10-year cumulative earnings
Scenario Score60/100
Earnings Multiple12.2x
Optimistic
AI Augmentation
$553K
10-year cumulative earnings
Scenario Score60/100
Earnings Multiple12.4x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of North Texas's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Specialized Sales & Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Models
-0.5% 10-yr growth · 1,200 openings/yr
$89,990/yr
Low
3
First-line supervisors of non-retail sales workers
0.0% 10-yr growth · 24,800 openings/yr
$84,130/yr
High
4
Securities, commodities, and financial services sales agents
+3.3% 10-yr growth · 38,100 openings/yr
$78,140/yr
High
5
Market research analysts and marketing specialists
+6.7% 10-yr growth · 87,200 openings/yr
$76,950/yr
High
6
Sales representatives, wholesale and manufacturing, except technical and scientific products
+0.3% 10-yr growth · 114,800 openings/yr
$66,780/yr
High
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Specialized Sales & Marketing

How University of North Texas stacks up against other schools offering this major.

Highest earnings
Northwood University
MI · Private nonprofit
68
DW Score
$64K
1-yr earn
5.0x
ROI
Saint Joseph's University
PA · Private nonprofit
64
DW Score
$57K
1-yr earn
3.2x
ROI
Marist College
NY · Private nonprofit
61
DW Score
$47K
1-yr earn
3.4x
ROI
Ferris State University
MI · Public
64
DW Score
$47K
1-yr earn
10.2x
ROI
Top score
Fashion Institute of Technology
NY · Public
72
DW Score
$43K
1-yr earn
26.9x
ROI
Also at University of North Texas

Other top programs at University of North Texas

Other highest-scoring programs offered at University of North Texas, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Specialized Sales & Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Specialized Sales & Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Specialized Sales & Marketing at University of North Texas

What does a 60/100 DegreeOutlook Score mean for Specialized Sales & Marketing at University of North Texas?

At 60/100, University of North Texas's Specialized Sales & Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Specialized Sales & Marketing at University of North Texas?

The 43% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is University of North Texas one of the best schools for Specialized Sales & Marketing?

Among 42 Specialized Sales & Marketing programs, University of North Texas's #6 position reflects consistently above-average results across earnings, ROI, and employment probability.