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Marketing at University of North Florida

Jacksonville, FL · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $43,720/yr (-4% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 22.8x earnings multiple (7.0x out-of-state)

Ranked #65 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$594K	$582K	$526K
Earnings Multiple (In-State)	23.3x	22.8x	20.6x
Earnings Multiple (Out-of-State)	7.1x	7.0x	6.3x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	66	66	60

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$25,556

Out-of-state: $83,172 (7.0x ROI)

4-Year Net Price (After Aid)

$41,412

-62% less than sticker · See by income

Median Debt at Graduation

$15,000

4.1 months of Year 1 earnings

Reported Earnings (5 Year)

$63,817

46% growth from Year 1

Program Analysis

Graduates earn $43,720/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

Every dollar of in-state tuition returns an estimated 22.8x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 12% gap from the optimistic case.

With first-year pay of $43,720 far exceeding the $15,000 median debt, the payback timeline is measured in months, not years.

At #65 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Earnings grow from $43,720 to $63,817 over five years — a 46% increase that's moderate and in line with typical career progression.

About University of North Florida

A 62% admission rate makes University of North Florida accessible to a wide range of qualified students, with a mid-sized student body of 13,915 in Jacksonville, FL.

See all programs and financial aid at University of North Florida →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of North Florida

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of North Florida?

A score of 66/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $525,614 in decade earnings vs $594,235 in the optimistic case — a meaningful gap.

What makes University of North Florida's Marketing program stand out?

Ranked #65 of 502 programs nationally, University of North Florida lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →