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Marketing at University of Nevada-Reno

Reno, NV · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $44,661/yr (-2% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 16.9x earnings multiple (5.9x out-of-state)

Ranked #83 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$624K	$608K	$544K
Earnings Multiple (In-State)	17.3x	16.9x	15.1x
Earnings Multiple (Out-of-State)	6.0x	5.9x	5.2x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	66	65	59

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$35,976

Out-of-state: $103,800 (5.9x ROI)

4-Year Net Price (After Aid)

$61,608

-71% less than sticker · See by income

Median Debt at Graduation

$20,500

5.5 months of Year 1 earnings

Reported Earnings (5 Year)

$68,166

53% growth from Year 1

Program Analysis

Graduates earn $44,661/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

With a 16.9x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 13% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $44,661 far exceeding the $20,500 median debt, the payback timeline is measured in months, not years.

University of Nevada-Reno ranks #83 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

The $44,661-to-$68,166 earnings arc over five years reflects a 53% gain — well above average career growth for recent graduates.

About University of Nevada-Reno

University of Nevada-Reno accepts 85% of applicants — an open-access institution by design, enrolling 15,723 students in Reno, NV.

See all programs and financial aid at University of Nevada-Reno →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Nevada-Reno

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 65/100 DegreeOutlook Score mean for Marketing at University of Nevada-Reno?

At 65/100, University of Nevada-Reno's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at University of Nevada-Reno?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is University of Nevada-Reno one of the best schools for Marketing?

Among 502 Marketing programs, University of Nevada-Reno's #83 position reflects consistently above-average results across earnings, ROI, and employment probability.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →