Marketing at University of Michigan-Flint

Flint, MI · Public · Bachelor's Degree
50 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
51
Optimistic
50
Base Case
44
Pessimistic
Earnings $44,379/yr (-2% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 8.8x earnings multiple (3.9x out-of-state)
Ranked #344 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $493K $493K $462K
Earnings Multiple (In-State) 8.8x 8.8x 8.2x
Earnings Multiple (Out-of-State) 3.9x 3.9x 3.7x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 51 50 44

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$56,056
Out-of-state: $125,096 (3.9x ROI)
4-Year Net Price (After Aid)
$49,120
12% less than sticker · See by income
Median Debt at Graduation
$22,631
6.1 months of Year 1 earnings
Reported Earnings (5 Year)
$48,719
10% growth from Year 1

Program Analysis

First-year earnings of $44,379 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

At 8.8x the cost of in-state tuition, the ten-year earnings outlook represents a strong return. Not exceptional, but meaningfully positive.

AI risk is moderate — 54% task exposure — and the 6% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $22,631 debt-to-$44,379 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

At #344 out of 502 programs, University of Michigan-Flint's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth is modest: $44,379 to $48,719 over five years (10% gain). This field may have a lower salary ceiling than high-growth professions.

About University of Michigan-Flint

With a 69% acceptance rate, University of Michigan-Flint is moderately selective, a compact campus enrolling 4,157 students in Flint, MI.

See all programs and financial aid at University of Michigan-Flint →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does University of Michigan-Flint's Marketing program score?
A score of 50/100 reflects decent absolute metrics, but University of Michigan-Flint trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →