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Marketing at University of Michigan-Dearborn

Dearborn, MI · Public · Bachelor's Degree
64 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
65
Optimistic
64
Base Case
58
Pessimistic
Earnings $46,664/yr (3% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 11.0x earnings multiple (5.2x out-of-state)
Ranked #101 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $679K $656K $579K
Earnings Multiple (In-State) 11.4x 11.0x 9.7x
Earnings Multiple (Out-of-State) 5.4x 5.2x 4.6x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 65 64 58

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$59,776
Out-of-state: $125,440 (5.2x ROI)
4-Year Net Price (After Aid)
$43,616
27% less than sticker · See by income
Median Debt at Graduation
$22,250
5.7 months of Year 1 earnings
Reported Earnings (5 Year)
$76,210
63% growth from Year 1

Program Analysis

Graduates earn $46,664/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

With a 11.0x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 15% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $46,664 far exceeding the $22,250 median debt, the payback timeline is measured in months, not years.

University of Michigan-Dearborn ranks #101 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

The $46,664-to-$76,210 earnings arc over five years reflects a 63% gain — well above average career growth for recent graduates.

About University of Michigan-Dearborn

A 59% admission rate makes University of Michigan-Dearborn accessible to a wide range of qualified students, serving 5,882 students in Dearborn, MI. With 44% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at University of Michigan-Dearborn →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at University of Michigan-Dearborn

Computer Programming ($80,830) Computer Engineering ($79,022) Electrical, Electronics and Communications Engineering ($78,942) Computer and Information Sciences, General ($77,273) Mechanical Engineering ($70,688) Management Information Systems and Services ($65,211) Management Sciences and Quantitative Methods ($61,297) Finance and Financial Management Services ($58,438)

Is a Trade Program a Better Fit?

Compare Marketing trade programs on TradeSchoolWorth →

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 64/100 DegreeOutlook Score mean for Marketing at University of Michigan-Dearborn?
At 64/100, University of Michigan-Dearborn's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at University of Michigan-Dearborn?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is University of Michigan-Dearborn one of the best schools for Marketing?
Among 502 Marketing programs, University of Michigan-Dearborn's #101 position reflects consistently above-average results across earnings, ROI, and employment probability.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →