Marketing at University of Massachusetts-Dartmouth

North Dartmouth, MA · Public · Bachelor's Degree
58 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
59
Optimistic
58
Base Case
52
Pessimistic
Earnings $42,782/yr (-6% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 10.0x earnings multiple (4.8x out-of-state)
Ranked #199 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $625K $609K $545K
Earnings Multiple (In-State) 10.3x 10.0x 9.0x
Earnings Multiple (Out-of-State) 4.9x 4.8x 4.3x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 59 58 52

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$60,832
Out-of-state: $127,000 (4.8x ROI)
4-Year Net Price (After Aid)
$82,420
-35% less than sticker · See by income
Median Debt at Graduation
$25,899
7.3 months of Year 1 earnings
Reported Earnings (5 Year)
$67,546
58% growth from Year 1

Program Analysis

At $42,782/yr, Marketing graduates from University of Massachusetts-Dartmouth land near the $45,450 national average — neither a standout nor a red flag.

At 10.0x the cost of in-state tuition, the ten-year earnings outlook represents a strong return. Not exceptional, but meaningfully positive.

AI risk is moderate — 54% task exposure — and the 13% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $25,899 debt-to-$42,782 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

Ranked #199 out of 502 programs, University of Massachusetts-Dartmouth's Marketing offering sits in the upper half but doesn't break into the top tier.

Earnings growth from $42,782 to $67,546 over five years (58% increase) indicates that graduates in this field see meaningful salary progression.

About University of Massachusetts-Dartmouth

With 92% of applicants admitted, University of Massachusetts-Dartmouth prioritizes broad access, serving 5,289 students in North Dartmouth, MA.

See all programs and financial aid at University of Massachusetts-Dartmouth →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Massachusetts-Dartmouth

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does University of Massachusetts-Dartmouth's Marketing program score?
This program scores 58/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →