Program Analysis
University of Massachusetts-Amherst Marketing graduates command $58,462/yr out of the gate, well above the $45,450 national median. That 29% premium suggests the program's reputation carries real labor-market weight.
The earnings-to-cost ratio of 8.7x signals a solid financial return — projected decade earnings comfortably exceed the tuition investment.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 12% gap from the optimistic case.
Loan repayment is a non-issue here — $21,796 in median debt clears quickly against $58,462 in annual earnings.
At #100 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.
Earnings grow from $58,462 to $71,263 over five years — a 22% increase that's moderate and in line with typical career progression.