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Marketing at University of Louisiana at Monroe

Monroe, LA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $43,652/yr (-4% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 13.5x earnings multiple (5.8x out-of-state)

Ranked #297 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$497K	$496K	$464K
Earnings Multiple (In-State)	13.5x	13.5x	12.6x
Earnings Multiple (Out-of-State)	5.8x	5.8x	5.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	53	53	47

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$36,760

Out-of-state: $85,160 (5.8x ROI)

4-Year Net Price (After Aid)

$46,532

-27% less than sticker · See by income

Median Debt at Graduation

$18,610

5.1 months of Year 1 earnings

Program Analysis

Graduates earn $43,652/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

Every dollar of in-state tuition returns an estimated 13.5x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 6% gap from the optimistic case.

With first-year pay of $43,652 far exceeding the $18,610 median debt, the payback timeline is measured in months, not years.

Ranked #297 of 502 Marketing programs, University of Louisiana at Monroe falls below the median. Stronger options exist, though cost and location may compensate.

About University of Louisiana at Monroe

University of Louisiana at Monroe accepts 75% of applicants — an open-access institution by design, a compact campus enrolling 4,891 students in Monroe, LA.

See all programs and financial aid at University of Louisiana at Monroe →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Louisiana at Monroe

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Louisiana at Monroe?

This program scores 53/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $464,397 in decade earnings vs $496,612 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →