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Marketing at University of Kansas

Lawrence, KS · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $48,204/yr (6% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 15.1x earnings multiple (6.0x out-of-state)

Ranked #35 of 502 Marketing programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$734K	$705K	$613K
Earnings Multiple (In-State)	15.7x	15.1x	13.1x
Earnings Multiple (Out-of-State)	6.2x	6.0x	5.2x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	70	69	63

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$46,800

Out-of-state: $117,648 (6.0x ROI)

4-Year Net Price (After Aid)

$69,460

-48% less than sticker · See by income

Median Debt at Graduation

$21,893

5.5 months of Year 1 earnings

Reported Earnings (5 Year)

$83,828

74% growth from Year 1

Program Analysis

First-year earnings of $48,204 at University of Kansas come in 6% above the national median of $45,450 for Marketing programs.

Every dollar of in-state tuition returns an estimated 15.1x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 16% gap from the optimistic case.

With first-year pay of $48,204 far exceeding the $21,893 median debt, the payback timeline is measured in months, not years.

Ranked #35 of 502 programs, University of Kansas's Marketing program falls in the top 10%, outperforming most peers on financial outcomes.

Five-year earnings of $83,828 show a 74% jump from the $48,204 starting point — strong upward trajectory suggesting real career acceleration.

About University of Kansas

University of Kansas accepts 88% of applicants — an open-access institution by design, enrolling 19,857 students in Lawrence, KS.

See all programs and financial aid at University of Kansas →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Kansas

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Kansas?

A score of 69/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $613,173 in decade earnings vs $733,859 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →