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Marketing at University of Illinois Urbana-Champaign

Champaign, IL · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $69,273/yr (52% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.8x earnings multiple (5.0x out-of-state)

Ranked #9 of 502 Marketing programs Top 5%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$717K	$689K	$602K
Earnings Multiple (In-State)	11.2x	10.8x	9.4x
Earnings Multiple (Out-of-State)	5.2x	5.0x	4.4x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	73	72	67

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$64,016

Out-of-state: $138,004 (5.0x ROI)

4-Year Net Price (After Aid)

$60,804

5% less than sticker · See by income

Median Debt at Graduation

$20,000

3.5 months of Year 1 earnings

Reported Earnings (5 Year)

$89,257

29% growth from Year 1

Program Analysis

Graduates of University of Illinois Urbana-Champaign's Marketing program earn $69,273/yr in their first year — 52% above the $45,450 national median, a strong market signal for this institution.

The 10.8x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 16% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $20,000 in median debt against $69,273 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #9 out of 502 programs, University of Illinois Urbana-Champaign's Marketing program lands in the top 5% — a strong signal of graduate success.

The five-year earnings trajectory from $69,273 to $89,257 shows 29% growth, reflecting steady but unremarkable salary progression.

About University of Illinois Urbana-Champaign

With a 44% acceptance rate, University of Illinois Urbana-Champaign is moderately selective, serving a student body of 34,623 in Champaign, IL.

See all programs and financial aid at University of Illinois Urbana-Champaign →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Compare Marketing

Other Majors at University of Illinois Urbana-Champaign

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does University of Illinois Urbana-Champaign's Marketing program score?

A score of 72/100 indicates strong financial outcomes. University of Illinois Urbana-Champaign's Marketing graduates fare well on earnings, job market size, and return on investment.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does University of Illinois Urbana-Champaign rank so high for Marketing?

The #9 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →