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Marketing at University of Illinois Chicago

Chicago, IL · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $42,782/yr (-6% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.5x earnings multiple (5.2x out-of-state)

Ranked #195 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$620K	$605K	$542K
Earnings Multiple (In-State)	10.8x	10.5x	9.5x
Earnings Multiple (Out-of-State)	5.3x	5.2x	4.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	59	58	53

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$57,352

Out-of-state: $117,440 (5.2x ROI)

4-Year Net Price (After Aid)

$49,252

14% less than sticker · See by income

Median Debt at Graduation

$17,377

4.9 months of Year 1 earnings

Reported Earnings (5 Year)

$66,987

57% growth from Year 1

Program Analysis

University of Illinois Chicago's Marketing program produces graduates earning $42,782/yr — within striking distance of the $45,450 national average for this field.

With a 10.5x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 13% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

Loan repayment is a non-issue here — $17,377 in median debt clears quickly against $42,782 in annual earnings.

A #195 ranking among 502 Marketing programs places University of Illinois Chicago in the middle-to-upper range. Solid, not exceptional.

The $42,782-to-$66,987 earnings arc over five years reflects a 57% gain — well above average career growth for recent graduates.

About University of Illinois Chicago

A 78% acceptance rate means University of Illinois Chicago is accessible to most applicants, serving a student body of 21,814 in Chicago, IL. With 50% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at University of Illinois Chicago →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Illinois Chicago

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 58/100 DegreeOutlook Score mean for Marketing at University of Illinois Chicago?

At 58/100, University of Illinois Chicago's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at University of Illinois Chicago?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →