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Marketing at University of Idaho

Moscow, ID · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $45,555/yr (0% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 16.1x earnings multiple (4.8x out-of-state)

Ranked #96 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$579K	$568K	$516K
Earnings Multiple (In-State)	16.4x	16.1x	14.6x
Earnings Multiple (Out-of-State)	4.9x	4.8x	4.3x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	65	64	58

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$35,264

Out-of-state: $119,136 (4.8x ROI)

4-Year Net Price (After Aid)

$55,128

-56% less than sticker · See by income

Median Debt at Graduation

$23,481

6.2 months of Year 1 earnings

Reported Earnings (5 Year)

$62,208

37% growth from Year 1

Program Analysis

First-year earnings of $45,555 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

With a 16.1x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 11% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $23,481 against $45,555/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

University of Idaho ranks #96 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

A 37% earnings increase from $45,555 to $62,208 over five years is solid — not a moonshot, but evidence of normal career advancement.

About University of Idaho

University of Idaho has a 79% acceptance rate, making it broadly accessible, serving 7,363 students in Moscow, ID.

See all programs and financial aid at University of Idaho →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Idaho

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 64/100 DegreeOutlook Score mean for Marketing at University of Idaho?

At 64/100, University of Idaho's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at University of Idaho?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is University of Idaho one of the best schools for Marketing?

Among 502 Marketing programs, University of Idaho's #96 position reflects consistently above-average results across earnings, ROI, and employment probability.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →