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Marketing at University of Houston

Houston, TX · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $46,927/yr (3% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 15.0x earnings multiple (6.6x out-of-state)

Ranked #89 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$596K	$584K	$527K
Earnings Multiple (In-State)	15.4x	15.0x	13.6x
Earnings Multiple (Out-of-State)	6.7x	6.6x	5.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	66	65	59

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$38,844

Out-of-state: $88,764 (6.6x ROI)

4-Year Net Price (After Aid)

$55,412

-43% less than sticker · See by income

Median Debt at Graduation

$15,250

3.9 months of Year 1 earnings

Reported Earnings (5 Year)

$65,181

39% growth from Year 1

Program Analysis

University of Houston's Marketing program produces graduates earning $46,927/yr — within striking distance of the $45,450 national average for this field.

With a 15.0x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 12% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

Loan repayment is a non-issue here — $15,250 in median debt clears quickly against $46,927 in annual earnings.

University of Houston ranks #89 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

A 39% earnings increase from $46,927 to $65,181 over five years is solid — not a moonshot, but evidence of normal career advancement.

About University of Houston

University of Houston's 70% acceptance rate reflects moderate selectivity, with 37,175 students enrolled in Houston, TX. With 41% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at University of Houston →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Houston

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 65/100 DegreeOutlook Score mean for Marketing at University of Houston?

At 65/100, University of Houston's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at University of Houston?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is University of Houston one of the best schools for Marketing?

Among 502 Marketing programs, University of Houston's #89 position reflects consistently above-average results across earnings, ROI, and employment probability.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →