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Marketing at University of Houston-Clear Lake

Houston, TX · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $33,516/yr (-26% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 18.0x earnings multiple (6.5x out-of-state)

Ranked #306 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$566K	$557K	$508K
Earnings Multiple (In-State)	18.3x	18.0x	16.4x
Earnings Multiple (Out-of-State)	6.6x	6.5x	6.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	53	53	49

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$30,984

Out-of-state: $85,320 (6.5x ROI)

4-Year Net Price (After Aid)

$44,224

-43% less than sticker · See by income

Median Debt at Graduation

$11,875

4.3 months of Year 1 earnings

Reported Earnings (5 Year)

$55,973

67% growth from Year 1

Program Analysis

Starting salaries of $33,516/yr fall 26% below the $45,450 national median for Marketing. The financial case depends heavily on whether tuition compensates.

The 18.0x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 10% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $11,875 in median debt against $33,516 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #306 out of 502 programs, University of Houston-Clear Lake's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth from $33,516 to $55,973 over five years (67% increase) indicates that graduates in this field see meaningful salary progression.

About University of Houston-Clear Lake

University of Houston-Clear Lake has a 75% acceptance rate, making it broadly accessible, with a mid-sized student body of 6,082 in Houston, TX. With 44% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at University of Houston-Clear Lake →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Houston-Clear Lake

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does University of Houston-Clear Lake's Marketing program score?

A score of 53/100 reflects decent absolute metrics, but University of Houston-Clear Lake trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why are Marketing earnings lower at University of Houston-Clear Lake?

Lower starting pay at University of Houston-Clear Lake may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →