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Marketing at University of Hawaii at Manoa

Honolulu, HI · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $34,383/yr (-24% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.9x earnings multiple (3.9x out-of-state)

Ranked #399 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$534K	$529K	$488K
Earnings Multiple (In-State)	11.0x	10.9x	10.0x
Earnings Multiple (Out-of-State)	3.9x	3.9x	3.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	46	46	42

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$48,744

Out-of-state: $136,872 (3.9x ROI)

4-Year Net Price (After Aid)

$52,724

-8% less than sticker · See by income

Median Debt at Graduation

$18,125

6.3 months of Year 1 earnings

Reported Earnings (5 Year)

$52,161

52% growth from Year 1

Program Analysis

Starting salaries of $34,383/yr fall 24% below the $45,450 national median for Marketing. The financial case depends heavily on whether tuition compensates.

With a 10.9x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 9% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $18,125 against $34,383/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #399 ranking among 502 Marketing programs places University of Hawaii at Manoa in the lower half. Price, proximity, and personal fit become the stronger arguments.

The $34,383-to-$52,161 earnings arc over five years reflects a 52% gain — well above average career growth for recent graduates.

About University of Hawaii at Manoa

With a 70% acceptance rate, University of Hawaii at Manoa is moderately selective, enrolling 14,306 students in Honolulu, HI.

See all programs and financial aid at University of Hawaii at Manoa →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Hawaii at Manoa

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 46/100 DegreeOutlook Score mean for Marketing at University of Hawaii at Manoa?

At 46/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Marketing at University of Hawaii at Manoa?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is University of Hawaii at Manoa a good choice for Marketing despite lower starting pay?

Starting salary is one data point. If University of Hawaii at Manoa's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →