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Marketing at University of Georgia

Athens, GA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $51,951/yr (14% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 15.3x earnings multiple (5.7x out-of-state)

Ranked #23 of 502 Marketing programs Top 5%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$711K	$685K	$599K
Earnings Multiple (In-State)	15.9x	15.3x	13.4x
Earnings Multiple (Out-of-State)	5.9x	5.7x	5.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	72	71	64

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$44,720

Out-of-state: $120,880 (5.7x ROI)

4-Year Net Price (After Aid)

$55,264

-24% less than sticker · See by income

Median Debt at Graduation

$17,318

4.0 months of Year 1 earnings

Reported Earnings (5 Year)

$82,677

59% growth from Year 1

Program Analysis

First-year earnings of $51,951 at University of Georgia come in 14% above the national median of $45,450 for Marketing programs.

The 15.3x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 16% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $51,951 far exceeding the $17,318 median debt, the payback timeline is measured in months, not years.

Ranked #23 out of 502 programs, University of Georgia's Marketing program lands in the top 5% — a strong signal of graduate success.

Earnings growth from $51,951 to $82,677 over five years (59% increase) indicates that graduates in this field see meaningful salary progression.

About University of Georgia

University of Georgia accepts 37% of applicants — selective, though not ultra-competitive, serving a student body of 31,310 in Athens, GA.

See all programs and financial aid at University of Georgia →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Georgia

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does University of Georgia's Marketing program score?

A score of 71/100 indicates strong financial outcomes. University of Georgia's Marketing graduates fare well on earnings, job market size, and return on investment.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does University of Georgia rank so high for Marketing?

The #23 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →