Marketing at University of Denver

Denver, CO · Private nonprofit · Bachelor's Degree
58 /100
DegreeOutlook Score (Base Case)
59
Optimistic
58
Base Case
52
Pessimistic
Earnings $50,016/yr (10% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.3x earnings multiple
Ranked #194 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $819K $780K $667K
Earnings Multiple 3.5x 3.3x 2.8x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 59 58 52

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$237,360
4-Year Net Price (After Aid)
$144,148
39% less than sticker · See by income
Median Debt at Graduation
$20,250
4.9 months of Year 1 earnings
Reported Earnings (5 Year)
$94,896
90% growth from Year 1

Program Analysis

At $50,016 per year, Marketing graduates from University of Denver earn slightly above the $45,450 national median. The premium is real but not dramatic.

The 3.3x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 19% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The median debt load of $20,250 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

Ranked #194 out of 502 programs, University of Denver's Marketing offering sits in the upper half but doesn't break into the top tier.

Earnings growth from $50,016 to $94,896 over five years (90% increase) indicates that graduates in this field see meaningful salary progression.

About University of Denver

With 71% of applicants admitted, University of Denver prioritizes broad access, enrolling 6,059 students in Denver, CO. After financial aid, the average student pays $144,148 over four years — 39% below sticker price.

See all programs and financial aid at University of Denver →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does University of Denver's Marketing program score?
This program scores 58/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →