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Marketing at University of Connecticut

Storrs, CT · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $54,809/yr (21% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 8.8x earnings multiple (4.2x out-of-state)

Ranked #64 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$750K	$719K	$623K
Earnings Multiple (In-State)	9.2x	8.8x	7.6x
Earnings Multiple (Out-of-State)	4.4x	4.2x	3.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	67	66	60

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$81,464

Out-of-state: $172,136 (4.2x ROI)

4-Year Net Price (After Aid)

$91,544

-12% less than sticker · See by income

Median Debt at Graduation

$21,500

4.7 months of Year 1 earnings

Reported Earnings (5 Year)

$88,892

62% growth from Year 1

Program Analysis

University of Connecticut's Marketing graduates start at $54,809/yr — above the $45,450 national average, though not by a wide margin.

A 8.8x earnings multiple over ten years puts this program in solid financial territory. Tuition is well-justified by projected earnings.

The 17% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

Loan repayment is a non-issue here — $21,500 in median debt clears quickly against $54,809 in annual earnings.

University of Connecticut ranks #64 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

The $54,809-to-$88,892 earnings arc over five years reflects a 62% gain — well above average career growth for recent graduates.

About University of Connecticut

University of Connecticut's 54% acceptance rate reflects moderate selectivity, serving 19,147 students in Storrs, CT.

See all programs and financial aid at University of Connecticut →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Connecticut

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 66/100 DegreeOutlook Score mean for Marketing at University of Connecticut?

At 66/100, University of Connecticut's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at University of Connecticut?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is University of Connecticut one of the best schools for Marketing?

Among 502 Marketing programs, University of Connecticut's #64 position reflects consistently above-average results across earnings, ROI, and employment probability.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →