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Marketing at University of Connecticut-Hartford Campus

Hartford, CT · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $54,809/yr (21% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.3x earnings multiple (4.5x out-of-state)

Ranked #51 of 502 Marketing programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$750K	$719K	$623K
Earnings Multiple (In-State)	10.7x	10.3x	8.9x
Earnings Multiple (Out-of-State)	4.7x	4.5x	3.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	69	68	62

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$69,808

Out-of-state: $160,480 (4.5x ROI)

4-Year Net Price (After Aid)

$53,356

24% less than sticker · See by income

Median Debt at Graduation

$21,500

4.7 months of Year 1 earnings

Reported Earnings (5 Year)

$88,892

62% growth from Year 1

Program Analysis

At $54,809 per year, Marketing graduates from University of Connecticut-Hartford Campus earn slightly above the $45,450 national median. The premium is real but not dramatic.

The 10.3x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 17% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The median debt load of $21,500 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

A #51 ranking out of 502 Marketing programs nationally puts University of Connecticut-Hartford Campus in the top 10% — a strong but not elite position.

Earnings growth from $54,809 to $88,892 over five years (62% increase) indicates that graduates in this field see meaningful salary progression.

About University of Connecticut-Hartford Campus

With 86% of applicants admitted, University of Connecticut-Hartford Campus prioritizes broad access, with a smaller student body of 1,473 in Hartford, CT. 46% of students receive Pell Grants, indicating strong socioeconomic diversity.

See all programs and financial aid at University of Connecticut-Hartford Campus →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Connecticut-Hartford Campus

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does University of Connecticut-Hartford Campus's Marketing program score?

This program scores 68/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →