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Marketing at University of Connecticut-Avery Point

Groton, CT · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $54,809/yr (21% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.3x earnings multiple (4.5x out-of-state)

Ranked #49 of 502 Marketing programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$750K	$719K	$623K
Earnings Multiple (In-State)	10.7x	10.3x	8.9x
Earnings Multiple (Out-of-State)	4.7x	4.5x	3.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	69	68	62

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$69,848

Out-of-state: $160,520 (4.5x ROI)

4-Year Net Price (After Aid)

$46,016

34% less than sticker · See by income

Median Debt at Graduation

$21,500

4.7 months of Year 1 earnings

Reported Earnings (5 Year)

$88,892

62% growth from Year 1

Program Analysis

Graduates earn $54,809/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

Every dollar of in-state tuition returns an estimated 10.3x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 17% gap from the optimistic case.

At $21,500 in median debt against $54,809 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #49 of 502 programs, University of Connecticut-Avery Point's Marketing program falls in the top 10%, outperforming most peers on financial outcomes.

Five-year earnings of $88,892 show a 62% jump from the $54,809 starting point — strong upward trajectory suggesting real career acceleration.

About University of Connecticut-Avery Point

University of Connecticut-Avery Point has a 87% acceptance rate, making it broadly accessible, with a smaller student body of 464 in Groton, CT. Financial aid reduces the effective four-year cost to $46,016 — 34% less than the list price.

See all programs and financial aid at University of Connecticut-Avery Point →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Connecticut-Avery Point

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Connecticut-Avery Point?

A score of 68/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $623,090 in decade earnings vs $749,677 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →