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Marketing at University of Arkansas

Fayetteville, AR · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $50,045/yr (10% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 17.0x earnings multiple (5.7x out-of-state)

Ranked #26 of 502 Marketing programs Top 5%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$685K	$662K	$582K
Earnings Multiple (In-State)	17.6x	17.0x	14.9x
Earnings Multiple (Out-of-State)	6.0x	5.7x	5.1x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	71	70	64

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$38,992

Out-of-state: $115,088 (5.7x ROI)

4-Year Net Price (After Aid)

$70,100

-80% less than sticker · See by income

Median Debt at Graduation

$20,875

5.0 months of Year 1 earnings

Reported Earnings (5 Year)

$78,446

57% growth from Year 1

Program Analysis

Graduates earn $50,045/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

With a 17.0x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 15% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $20,875 in median debt against $50,045 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

University of Arkansas ranks #26 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

The $50,045-to-$78,446 earnings arc over five years reflects a 57% gain — well above average career growth for recent graduates.

About University of Arkansas

University of Arkansas has a 72% acceptance rate, making it broadly accessible, one of the larger campuses at 27,312 students in Fayetteville, AR.

See all programs and financial aid at University of Arkansas →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 70/100 DegreeOutlook Score mean for Marketing at University of Arkansas?

At 70/100, this is a high-performing program. The DegreeOutlook Score combines earnings, AI resilience, and ROI — and this program delivers on all three.

Should I worry about AI if I study Marketing at University of Arkansas?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is University of Arkansas one of the best schools for Marketing?

Among 502 Marketing programs, University of Arkansas's #26 position reflects consistently above-average results across earnings, ROI, and employment probability.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →