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Marketing at University of Arizona

Tucson, AZ · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $55,066/yr (21% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 13.3x earnings multiple (4.4x out-of-state)

Ranked #19 of 502 Marketing programs Top 5%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$757K	$725K	$628K
Earnings Multiple (In-State)	13.9x	13.3x	11.5x
Earnings Multiple (Out-of-State)	4.6x	4.4x	3.8x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	72	71	65

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$54,504

Out-of-state: $164,380 (4.4x ROI)

4-Year Net Price (After Aid)

$63,840

-17% less than sticker · See by income

Median Debt at Graduation

$21,500

4.7 months of Year 1 earnings

Reported Earnings (5 Year)

$89,951

63% growth from Year 1

Program Analysis

First-year earnings of $55,066 at University of Arizona come in 21% above the national median of $45,450 for Marketing programs.

Every dollar of in-state tuition returns an estimated 13.3x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 17% gap from the optimistic case.

With first-year pay of $55,066 far exceeding the $21,500 median debt, the payback timeline is measured in months, not years.

At #19 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Five-year earnings of $89,951 show a 63% jump from the $55,066 starting point — strong upward trajectory suggesting real career acceleration.

About University of Arizona

University of Arizona accepts 86% of applicants — an open-access institution by design, serving a student body of 40,769 in Tucson, AZ.

See all programs and financial aid at University of Arizona →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Arizona?

This program scores 71/100 — placing it among the stronger programs for Marketing nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $627,719 in decade earnings vs $757,057 in the optimistic case — a meaningful gap.

What makes University of Arizona's Marketing program stand out?

Ranked #19 of 502 programs nationally, University of Arizona lands in the top 5%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →