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Marketing at Union University

Jackson, TN · Private nonprofit · Bachelor's Degree
40 /100
DegreeOutlook Score (Base Case)
41
Optimistic
40
Base Case
35
Pessimistic
Earnings $38,886/yr (-14% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.1x earnings multiple
Ranked #474 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $469K $472K $447K
Earnings Multiple 3.0x 3.1x 2.9x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 41 40 35

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$153,800
4-Year Net Price (After Aid)
$107,260
30% less than sticker · See by income
Median Debt at Graduation
$22,729
7.0 months of Year 1 earnings

Program Analysis

At $38,886/yr, Marketing graduates from Union University land near the $45,450 national average — neither a standout nor a red flag.

At 3.1x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 5% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $22,729 against $38,886/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #474 ranking among 502 Marketing programs places Union University in the lower half. Price, proximity, and personal fit become the stronger arguments.

About Union University

Union University accepts 47% of applicants, balancing access with selectivity, a smaller institution with 1,637 students in Jackson, TN. The average net cost of $107,260 over four years represents a 30% discount from published tuition.

See all programs and financial aid at Union University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Union University

Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing ($68,399) Business Administration, Management and Operations ($58,201) Liberal Arts and Sciences, General Studies and Humanities ($41,320) Social Work ($38,056)

Explore the Trade Alternative

Compare Marketing trade programs on TradeSchoolWorth →

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 40/100 DegreeOutlook Score mean for Marketing at Union University?
At 40/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.
Should I worry about AI if I study Marketing at Union University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →