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Marketing at The University of Texas Rio Grande Valley

Edinburg, TX · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $30,173/yr (-34% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 13.8x earnings multiple (6.8x out-of-state)

Ranked #436 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$549K	$542K	$497K
Earnings Multiple (In-State)	13.9x	13.8x	12.6x
Earnings Multiple (Out-of-State)	6.9x	6.8x	6.2x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	45	45	42

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$39,436

Out-of-state: $79,756 (6.8x ROI)

4-Year Net Price (After Aid)

$26,000

34% less than sticker · See by income

Median Debt at Graduation

$14,500

5.8 months of Year 1 earnings

Reported Earnings (5 Year)

$52,301

73% growth from Year 1

Program Analysis

First-year earnings of $30,173 place The University of Texas Rio Grande Valley below the $45,450 national median for Marketing — worth weighing against tuition and cost of living.

Every dollar of in-state tuition returns an estimated 13.8x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 9% gap from the optimistic case.

With first-year pay of $30,173 far exceeding the $14,500 median debt, the payback timeline is measured in months, not years.

Ranked #436 of 502 Marketing programs, The University of Texas Rio Grande Valley falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $52,301 show a 73% jump from the $30,173 starting point — strong upward trajectory suggesting real career acceleration.

About The University of Texas Rio Grande Valley

The University of Texas Rio Grande Valley accepts 85% of applicants — an open-access institution by design, one of the larger campuses at 27,026 students in Edinburg, TX. 64% of students receive Pell Grants, indicating strong socioeconomic diversity. The average net cost of $26,000 over four years represents a 34% discount from published tuition.

See all programs and financial aid at The University of Texas Rio Grande Valley →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at The University of Texas Rio Grande Valley

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at The University of Texas Rio Grande Valley?

A score of 45/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $497,454 in decade earnings vs $549,328 in the optimistic case — a meaningful gap.

Can you still earn well with Marketing from The University of Texas Rio Grande Valley?

First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →