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Marketing at The University of Texas at Tyler

Tyler, TX · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $46,129/yr (1% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.9x earnings multiple (5.1x out-of-state)

Ranked #224 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$514K	$511K	$475K
Earnings Multiple (In-State)	12.9x	12.9x	12.0x
Earnings Multiple (Out-of-State)	5.1x	5.1x	4.7x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	58	57	51

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$39,680

Out-of-state: $100,792 (5.1x ROI)

4-Year Net Price (After Aid)

$55,724

-40% less than sticker · See by income

Median Debt at Graduation

$15,400

4.0 months of Year 1 earnings

Reported Earnings (5 Year)

$52,352

13% growth from Year 1

Program Analysis

The University of Texas at Tyler's Marketing program produces graduates earning $46,129/yr — within striking distance of the $45,450 national average for this field.

Every dollar of in-state tuition returns an estimated 12.9x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 8% gap from the optimistic case.

Loan repayment is a non-issue here — $15,400 in median debt clears quickly against $46,129 in annual earnings.

At #224 of 502 Marketing programs, The University of Texas at Tyler scores above the median — competitive but not a standout.

Five-year earnings of $52,352 are relatively flat compared to the $46,129 starting salary — typical of fields with stable but capped salary bands.

About The University of Texas at Tyler

A 92% acceptance rate means The University of Texas at Tyler is accessible to most applicants, enrolling 7,009 students in Tyler, TX.

See all programs and financial aid at The University of Texas at Tyler →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at The University of Texas at Tyler

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at The University of Texas at Tyler?

A score of 57/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $475,036 in decade earnings vs $513,578 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →